Rubicon Carbon and CHOOOSE Join Forces to Drive Climate Action

Today we at Rubicon Carbon are proud to announce a strategic partnership with CHOOOSE, a leading climate action SaaS platform for the travel industry, to enable businesses to integrate climate action into customer experiences through automation and reporting.  

Together, CHOOOSE and Rubicon Carbon will offer an integrated suite of products and services – from precise emissions calculations and automated reporting to seamless transaction management – powered by CHOOOSE software and connected to Rubicon Carbon’s dynamic portfolio of carbon solutions. 

Through this partnership, enterprises executing on their net zero ambitions will be able to leverage Rubicon Carbon’s risk-adjusted framework, an approach that accounts for the risk of project overcrediting to produce high-integrity carbon credits.  CHOOOSE APIs and white-labeled solutions will ensure seamless access to Rubicon Carbon’s diversified portfolio of carbon projects, further reducing risk for buyers and supporting a full suite of adjacent emissions calculation, reporting, and transaction management services.

Among other initiatives, CHOOOSE and Rubicon Carbon will collaborate to provide curated portfolios of carbon removals credits that support the travel industry and others in accessing and utilizing a range of solutions. Through CHOOOSE’s aviation sector expertise and purpose-built software platform and Rubicon Carbon’s ability to offer curated portfolios of carbon removals, we’re able to provide our clients with a wide range of options for taking action on their carbon footprints.

Amit Kumar, Head of Partnerships at Rubicon Carbon, notes, "We're thrilled to partner with CHOOOSE, a true innovator and enabler of climate action. Our combined expertise will offer our customers an unparalleled ability to meet their voluntary net zero ambitions and compliance requirements with confidence and ease.

While the aviation industry continues to accelerate the development of more sustainable fuels, high-integrity carbon offsets will be a critical enabler of emissions reductions for global airlines until those fuels are ready to scale. We look forward to supporting this large and important sector through our partnership with CHOOOSE."